Sally Hansen PURE Launch

Good. Kind. PURE. The client needed a lightning-fast solution for an incremental display launching their new PURE nail polish product at Walmart. Leaning into clean and fresh imagery, with an emphasis on nature, the options were delivered to the client in a matter of days and produced in record timing. The client was so pleased, that the graphics for this display set the tone and became the overall design system and visual identity for all subsequent marketing touchpoints for PURE at Walmart.